Northline
Northline Transit
2025
OOH / Transit / Digital / Creative Direction
A transit campaign designed for platforms, tunnels, and the two minutes before the train arrives.
Northline asked us to reintroduce the network to its own riders. We designed a system for station posters, digital platform screens, and wrap formats that treat the commute as the media, not the inconvenience.
Riders were already looking at the walls. The existing creative was timetable energy — dense, official, forgettable. The brand needed to feel like infrastructure you could trust, not a brochure you ignore.
Heavy type, directional lines, and copy written for the platform. Print holds at distance. Digital screens sequence journey states. The campaign lives where the service lives: underground, at street level, and on the train itself.
180
2.1M
11
