Atelier Noir
Atelier Noir
2024
Creative Direction / Billboard / Social / Film
Fashion outdoor paced like a lookbook — large, slow, and built for the street.
Atelier Noir needed a season that could hold on a 48-sheet and still cut for digital. We directed photography and layouts for billboards, city lights, and a social film that borrows the scale of the board.
The house’s previous outdoor flattened garments into catalogue squares. Fabric and attitude disappeared at 20 metres. They needed commerce that could carry editorial weight on the street without becoming unreadable.
Full-bleed stills, quiet type, and a campaign colour that survives daylight. Boards do the branding. Digital cuts the same frames for stories and DOOH. The city sees a house, not a grid of SKUs.
64
3.4×
18
