Helix
Helix Research
2024
Digital Advertising / DOOH / Strategy / Motion
A health campaign that made clinical research feel human on screens and in the city.
Helix needed recruitment creative that could run on digital boards, social, and display without sounding like a hospital. We built a system of stills and short motion for paid media and selected OOH.
Medical advertising often hides behind jargon or over-promises. Helix’s studies are rigorous. The work had to be clear, ethical, and still distinctive enough to stop a scroll.
We used scientific publishing as the visual cue — grids, captions, severe hierarchy — then wrote lines a person could finish on a bus. Digital units carry the detail. Outdoor carries the invitation.
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