Lumen Press
Lumen Press
2023
Digital Advertising / DOOH / Motion / Media
A publishing campaign designed for long attention in a short-attention city.
Lumen Press needed a digital home for a season of essays and films — and outdoor that could sell a long read in eight words. We designed display, social, and selected digital boards as one sequence.
Most publishing media pushes everything into cards. Lumen’s work is long, visual, and sequenced. Banner units treated an essay and a trailer the same way. Editors wanted pacing, not just a media plan.
Full-bleed openers, measured type, and motion that turns the page rather than chasing the scroll. Digital boards run issue covers. Social carries excerpts. The campaign protects attention instead of mining it.
6m
73%
24
